Session Board

	JENTIS	SNOWPLOW	mohrstade	PLAN.NET	Analytics Pioneers	Adobe
11:00am – 11:30am	Dataform + GA4 attribution modelling (Moritz Bauer, Interm., Pres./Disc., ENG/GER)	Gamechanger: Synthetic user (Thomas Tauchner, Intermediate, Presentation, Tech./Analytic, ENG)	Learnings from approx. 100 sGTM implementations or how to save 100€ with 2 lines of code (Nikel Schubert, Advanced, Pres., Tech, ENG)	Custom GA4 channel groups with dbt (Chris Gutknecht/Helena Steurer, Advanced, Pres., Tech./Analytic, ENG)	14 (…) gotchas while migrating to Matomo (Tata Tabatdzp, Begin., Pres., Tech., ENG)	Omnichannel Analytics (Dominik Radim, Pres./Disc., Tech./Busnisess)
11:40am – 12:10pm	Jentis live demo (Matthias Hausdorf, Begin., Workshop/Pres./Disc., Tech., ENG)	Compliant Consent_less Analytics (Louis-Marie Guerif, Beginner, Presentation, Businesss, ENG/GER)	A/B testing in native Apps (iOS/Android) is it a thing yet? (Daniel Kempinski, Interm., Disc., Tech./Analytic, GER/ENG)	Debugging tracking implementations (Benedikt Buchert, Begin./Interm./Advanc., Workshop, Tech., ENG)	Consent management tools tips + tricks (George, Begin./Interm., Workshop, Tech., ENG)	KPI collection process for building dashboards (Anna Durbanova, Begin./Interm., Disc., Analytic, ENG)
12:20pm – 12:50pm	5 UTM-Parameter sind dir zu wenig? Bau dir dein eigenes UTM-Parameter Tool (Daniel Bartonitschek, Interm., Pres., Tech, GER)	Navigating data governance communication & coordination in data mesh architecture (Dal Hang Leang, Advanced, Disc., Tech./Analytic/Business, ENG)	Measuring off-site events how to do it? More impotently why even bother (Oleh Hryha, Interm., Pres./Disc., Business, ENG)	Fight the bot – analyze. suffer. exclude. prevent (David Hermann/Lukas Oldenburg, Interm., Pres., Tech./Analytic, ENG)	The ultimate data-collection guide through the tracking verse (Alexander Kitzel, Advanc., Pres./Disc., Tech./Analytic, ENG)	PDF like a boss – track documents with Adobe PDF embed API (Radim Sevcik, Interm., Workshop, Tech., ENG)
12:50pm – 2:00pm	Lunch
2:10pm – 2:40pm	Composable CDP’s vs. packaged CDP’s (Kevin Swelsen, Beginner/Interm., Pres./Disc., Tech./Business, ENG)	A new approach to consent enforcement (Christian Stein, Interm., Pres./Disc., Tech., ENG)	Data contracts in firestore (Server-side GTM) (Jon Su/Xpon, Begin./Interm., Pres., Tech., ENG)	A generic event for GA4 (Christof Heimlicher, Interm./Advanc., Workshop/Disc., Tech., ENG/GER)	The decision economy rethinking the purpose of data in digital analytics (Steen Rasmussen – IIH Nordic, Begin./Interm./Advanc., Pres., Business, ENG)	IP intellectual property (Hanns-Juergen Grosse, Begin., Disc., Business, ENG/GER)
2:50pm – 3:20pm	Why trees help your analytics and data culture! (Philipp von Loringhoven, Pres./Disc., Analytic/Business, ENG/GER)	The worst of Marketing Mix Modelling at its best (Marek Kobulsky, Interm., Pres., Analytics, ENG)	Server side GTM, postman firestore extraction margin calculation and other tips (Marek Cech, Interm., Workshop, Tech., ENG)	Balancing self solutions & advanced dashboards in data visualization strategy (Pak Leung, Interm., Disc., Analytic/Business, ENG)	Decision Science!? (Matthew aka Camattytwoshoes, Begin./Interm., Disc., Business, ENG)	#free
3:30pm – 4:00pm	Coffee Break
4:00pm – 4:30pm	Measuring & Analyzing content perf – content scoring – (Anisa, Interm./Advanc., Disc., Analytic, ENG/GER)	Why leaving web analytics out of your AI strategy is like running your Porsche on peanut oil (Arcmit Goyal, Begin., Pres./Disc., Analytic/Business)	5 valuable lessons learned while building data warehouse for ecommerce (Mates Muryjas, Begin./Interm., Pres., Analytic/Business, ENG)	#free	Anonymous tracking (Tomas Omdrisek, Begin./Interm., Pres./Disc., Analytic, ENG)	#free
4:40pm – 5:10pm	How to built the ideal team? / Wie stellt man ein gutes Team auf? (Anisa, Disc., Business, ENG/GER)	How to name frontend events (the data library) (Matty, Begin., Workshop, Analytic, ENG)	Attribution is (still) bullshit (Simon Rumble, Begin., Pres./Disc., Business, ENG)	#free	Analytics therapy session (Yael Furkas, Begin./Interm./Advanc., Disc., ENG)	Our report creation revolution (Markus Ortner, Begin., Pres./Disc., Tech., ENG/GER)

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